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Basra Pearls & Jewellers

Project Type



February 2021

Basra Pearls & Jewellers, an established luxury gold shoppe with over a decade of experience, sought a rebranding to elevate its image and position itself as a premium and opulent brand. In the absence of a specific creative brief, we embarked on a design journey to evoke sophistication and exclusivity, focusing on the key elements of gold and luxury.

Our design team delved into multiple concepts, exploring symbolic representations such as crowns, jewels, and pearls. After careful refinement, we arrived at an elegant and visually striking jewelry piece, meticulously crafted to embody the letter "B." This refined logo not only serves as the brand's new visual identity but also establishes a profound emotional connection with the customers, imparting the sense of acquiring not just a precious item but also a personal connection to the brand.

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