Iwee Early Years

wee Early Years is a Bangalore based preschool. The client approached us and wanted to rebrand the former school from Sesame Street to something that goes along the same line but isn’t Sesame. Get it? Yeah the brief is a little vague at first but when we got on with few more meetings, we understood their vision and got our sketchbooks, pens and pencils and started working on it!

The design language was inspired by the unique and intricate designs of Channapatna toys. Overall, the branding for this preschool reflects the playful, imaginative, and nurturing spirit of Channapatna toys while emphasising the use of natural materials, traditional craftsmanship, and the importance of geometric shapes in the learning process.